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Agent Nateur knows how to create a moment. The cult-favorite brand brought its newest innovation—holi (mag) liquid magnesium—to life with a recent pop-up at the Melrose Place Farmers Market.
In partnership with Creamy Boys Ice Cream and Project Social, the pop-up dished out coconut soft-serve crowned with a tart key lime granita, a clever nod to the flavor of holi (mag). The vintage-style truck, decked out in custom artwork, was impossible to miss and quickly became the buzziest stop at the market. Think Agent Nateur–branded napkins, spoons, pup cups, and a line that didn’t let up. Founder Jena Covello was in the mix too, greeting more than 500 guests (plus plenty of four-legged fans) and sending them off with icy treats and chic holi (mag) gift bags.
Shoppers also had the chance to browse the brand’s on-site market, which spotlighted some of our longtime favorites: holi (mane), holi (oil), holi (water), and holi (stick).
We’ve been fans of Agent Nateur for years—holi (mane) has been one of our daily go-to’s—and this new addition doesn’t disappoint. holi (mag) brings magnesium into a chic, easy-to-sip format that helps the body truly exhale. It’s about more than sleep: magnesium touches everything from mood and energy to muscle recovery, making this one of those foundational nutrients that deserves a stylish upgrade.
And while holi (mag) might be the newest star, the rest of the collection keeps us coming back:
+ [holi (mane)] – This beauty powder is proof that glow really can come from the inside out. A mix of marine collagen and pearl powder works at the cellular level to strengthen hair, skin, and nails—delivering that lit-from-within look we’ll never stop chasing.
+ [holi (oil)] – A facial oil that feels more like liquid luxury. Nutrient-rich yet lightweight, it drenches skin in lasting hydration while softening fine lines and dialing up that Agent Nateur radiance.
+ [holi (water)] – Not your average essence. Infused with pearl and rose, it’s a brightening, plumping splash of hydration that leaves skin fresh, luminous, and a little bit glassy.
+ [holi (stick)] – Deodorant, but make it chic. This cult favorite keeps you fresh with probiotics and coconut oil, while treating the delicate underarm area with the same care you’d give the rest of your skin.
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