79 Deals to Shop Now

The biggest shopping season of the year is upon us. And now’s the perfect time to start adding to your cart, because hundreds of jaw-dropping deals are already live. Amazon October Prime Day, a.k.a. Prime Big Deal Days, is happening right now from October 7 through October 8 — and FYI, the sales are better than ever. Expect massive discounts across every category, plus exclusive savings for Prime members (don’t forget you can still sign up for a free 30-day Prime membership trial). To help, I rounded up the 79 best beauty, activewear, and wellness finds — starting at just $5. But hurry, October Prime Day ends tonight, so stock up while you still have time.

Best Overall Prime Day Deals

There are thousands of markdowns on Amazon, so if it feels overwhelming, same. That’s why I did the digging and pulled only the best deals worth shopping today. Why trust me? I shop Amazon for a living, I’m a certified Pilates instructor, and I’m my group chat’s go-to beauty guru. Expect savings on a viral under-$20 collagen face cream I use weekly and my all-time favorite overnight face mask (38 percent off!). Plus, a flattering full-zip and satin pillowcases for only $6 — yes, really. 

Medicube Collagen Jelly Cream

Best Prime Day Hair Care Deals

Whether you’re in your hair-growth era or just need to restock your ride-or-dies, now’s the perfect time to score highly discounted hair products. Amazon’s number one best-selling hair multistyler for under $200, a shopper-loved hair thickening conditioner is over 50 percent off, and even this keratin hair spray is under $10. 

• Botanic Hearth Tea Tree Shampoo and Conditioner Set, $18 (was $35)
• 50-Percent Off: Nioxin System 2 Scalp and Hair Thickening Conditioner, $17 (was $35) 
• Lily England Detangling Comb and Hair Brush Set, $17 (was $24)
• Kitsch Rosemary and Biotin Hair Conditioner Bar, $11 (was $20)
• Fan-Favorite: Shark FlexStyle Air Styling System, $200 (was $350)
• Living Proof Restore Repair Mask, $27 (was $45)
• Richgrand Batana Oil for Hair Growth, $10 (was $22)
• Steepest Discount: Chi Keratin Flex Finish Hair Spray, $9 (was $28)
• Rogaine for Women 5% Minoxidil Foam, $40 (was $45)
• L’Oréal Paris Glossing Lamination Hair Mask, $10 (was $13)
• Amazon’s Choice: Revlon One-Step Volumizer Hair Dryer and Styler, $28 (was $40)
• Batiste Dry Shampoo, $8 (was $13)
• Mielle Organics Rosemary Hair Oil, $8 (was $10)
• Amazon’s Choice: T3 AireLuxe Professional Ionic Hair Dryer and Brush Set, $147 (was $210)
• 50-Percent Off: Nioxin Hair Fall Defense Intensive Daily Leave-In Hair Treatment, $25 (was $50)
• 50-Percent Off: Drybar Blow-Dryer Shot Collection, $78 (was $155)

Mielle Organics Rosemary Hair Oil

Amazon’s number-one hair treatment oil, the Mielle Organics Rosemary Hair Oil, is under $10 right now. The award-winning formula is a nutrient-rich treatment that strengthens hair from root to tip. It’s infused with biotin, mint, rosemary, peppermint, jojoba, and other essential ingredients that nourish strands. The hair oil is suitable for all hair textures, and it’s even used by professional hair stylists. Now that it’s 20% off, it’s the perfect time to invest in a bottle so you can achieve your hair goals.

Best Prime Day Skin Care Deals

From 52 percent off celeb-loved firming collagen creams to $10 overnight hydrating face masks, Amazon’s skin care deals are seriously stacked for Prime Day. My top pick? This most-loved retinol serum that is more than 30 percent off right now. They smooth fine lines, reduce puffiness, and brighten dullness. I wear them every single morning without fail, and they truly feel like a cup of coffee for my under-eyes.

• Celeb-Loved: Medicube Collagen Jelly Cream, $16 (was $33) 
• Cerave Resurfacing Retinol Serum, $15 (was $22)
• Belif Aqua Bomb Sleeping Mask, $19 (was $38)
• Iston Overnight Hydrogel Face Mask, $10 (was $16)
• Amazon’s Choice: SilkDermis Store Forehead Wrinkle Patches, $14 (was $26)
• Ditoi Store Face Towelettes, $10 (was $16)
• Stylia V Line Lifting Collagen Face Mask, $24 (was $40)
• Neutrogena Ultra Sheer Face Sunscreen, $11 (was $21)
• TikTok-Viral: eos Shea Better Body Lotion Vanilla Cashmere, $9 (was $11)
• TruSkin Vitamin C Serum, $21 (was $49)
• Garnier Micellar Water, $8 (was $12)
• Cosrx Snail Mucin Repairing Essence Serum, $13 (was $25)
• Solawave Red Light Therapy Mask, $227 (was $349)
• Vanicream Gentle Facial Cleanser, $7 (was $13)
• Amazon’s Choice: Sunday Riley A+ High-Dose Anti Aging Retinol Serum, $43 (was $85)

SilkDermis Store Forehead Wrinkle Patches

Creators on my socials have been calling silicone patches Botox’s newest competitor — and I’m intrigued. That’s why I’m adding these SilkDermis Forehead Wrinkle Patches to my cart while they’re nearly 50 percent off. Infused with collagen, aloe, and glycerin, they help boost elasticity and repair the skin barrier while you sleep. Shoppers say they smooth and soften the look of fine lines after just a few uses. Looking younger by morning? Sign me up.

Best Prime Day Sneaker Deals

Right now, you can score major savings on comfy sneakers for workouts, walking, and everyday wear. After scanning Amazon’s sale section, I found a $30 pair of slip-ons that are lightweight, supportive, and surprisingly stylish. You’ll also find Oprah-loved shoes marked down 47 percent and lightweight Hey Dude platform slip-on sneakers for under $30. With options at every price point, these deals are too good to pass up.

• Dr. Scholl’s Time Off Max Sneakers, $80 (was $110)
• Skechers Sport D’Lites Slip-On Mule Sneaker, $48 (was $58)
• Feethit Slip on Walking Shoes, $30 (was $46)
• 50-Percent Off: Aleader Women’s Energycloud Slip On Shoes, $36 (was $70)
• Oprah-Approved Brand: Vionic Women’s Winny Sneakers, $66 (was $125)
• Puma Women’s Carina Sneakers, $37 (was $70)
• 55-Percent Off: Hey Dude Wendy Peak Sneaker, $30 (was $65)
• Adidas Grand Court Alpha Shoes, $47 (was $80)
• Project Cloud Platform Sneakers, $40 (was $48)
• Brooks Women’s Hyperion 2 Running Shoes, $100 (was $140)
• Lowest Price in 30 Days: Nike Women’s Low Top Sneakers, $56 (was $90)
• 55-Percent Off: Dr. Scholl’s Womens Madison Lace, $50 (was $110)
• Adidas Women’s Bravada 2.0 Platform Sneaker, $41 (was $70)
• Amazon #1 Best Seller: New Balance Women’s DynaSoft Nergize Sport V2 Cross Trainer, $37 (was $70)

Vionic Women’s Winny Sneakers

IYKYK — Oprah isn’t shy about her love for Vionic shoes. And I totally get it — they’re well-cushioned, super comfy, and still stylish. The Vionic Winny Sneakers feature a sleek leather design that pairs perfectly with everything from jeans to leggings. At 47 percent off, they’re one of the best Prime Day sneaker deals I’ve found. Shoppers with foot pain rave about their support, saying they make long walks and busy days so much easier. So if you’ve been waiting for the perfect everyday sneakers, this is your sign.

Best Prime Day Activewear Deals

Amazon’s activewear section is packed with affordable gems right now — from $7 workout tops to best-selling leggings that feel just like high-end brands. As a Pilates instructor, I’m picky about my activewear, so you can trust that these are reliable finds. Whether you need a $20 supportive sports bra, $15 cold-weather layering pieces, or a 29 percent off flattering tennis skirt for fall, there’s already a wide range of markdowns worth grabbing now.

• $7 Find: Anrabess Long Sleeve Workout Top, $7 (was $15)
• Sunzel Flare High-Waisted Leggings, $18 (was $30)
• Versatile Support: Running Girl Sports Bra for Women, $18 (was $22)
• Baleaf Women’s Biker Shorts, $15 (was $27)
• Cold Weather Staple: Rapbin Full Zip Workout Jacket, $15 (was $20)
• Santiny Pleated Tennis Skirt, $20 (was $28) 
• NexiEpoch High-Waisted Yoga Leggings, $20 (was $26)
• G Gradnaul Store Short Sleeve Workout Shirt, $15 (was $26)
• The Gym People Womens’ Half Zip Pullover Fleece, $30 (was $39)
• Limited Time Deal: Automet Women’s 2-Piece Hoodie Sweatsuit Set, $33 (was $50)
• CRZ Yoga Butterluxe Women’s Adjustable Sports Bra, $20 (was $28)
• Saucony Women’s No Show Athletic Sport Socks, $9 (was $15)
• 62-Percent Off: Ewedoos Biker Shorts, $10 (was $26)

NexiEpoch 4 Pack Leggings

Ready for another viral find? NexiEpoch High-Waisted Yoga Leggings look and feel just like higher-end pairs — but they’re only $20 right now for four pairs. The seamless, high-rise design smooths and sculpts without restricting movement, making them perfect for everything from a sweaty Pilates class to a well-deserved couch rot session. Honestly, they’re one of the best October Prime Day activewear deals you can grab.

Best Prime Day Wellness Deals

Your wellness routine just got a whole lot more affordable — you’re welcome! I found major equipment deals, like nearly 40 percent off walking pads to boost your step count and vibration plates that promote lymphatic drainage. Plus, smaller staples, too. Think reliable resistance bands for at-home workouts and a viral insulated water bottle that’s rarely on sale. The most shocking find? Five-star satin pillowcases for only $6.

• SupeRun Walking Pad, $95 (was $160)
• Merach Vibration Plate Exercise Machine, $100 (was $140)
• A Dietitian’s Favorite: Nutrafol Women’s Balance Supplement, $70 (was $88)
• Kate Blanc Cosmetics Organic Castor Oil, $8 (was $15)
• Viral Pick: Stanley Quencher H2.0 Tumbler, $45 (was $55)
• 50-Percent Off: Waterpik Aquarius Water Flosser, $50 (was $100)
• 49-Percent Off Beauty Essential: Bedsure Satin Pillowcase, $6 (was $12)
• Vergali Resistance Bands, $23 (was $30) 
• Oral-B iO Deep Clean Rechargeable Electric Powered Toothbrush, $60 (was $100)
• Just $5: Salonpas Pain Relieving Patches, $5 (was $7)
• Bala Bangles Wrist & Ankle Weights, $41 (was $55)
• HoMedics Back and Neck Massager, $28 (Was $55)
• 54-Percent Off: Colgate Optic White ComfortFit LED Teeth Whitening Kit, $30 (was $65)
• LifePro Massage Gun, $48 (was $80)
• 56-Percent Off: Garden of Life Organics Multivitamin for Women, $23 (was $52)

Merach Vibration Plate Exercise Machine

If you’ve seen the vibration plate trend on your For You Page, here’s your chance to try one for less. I was curious too, so I grabbed the Merach Vibration Plate a few months ago — and now I totally get the hype. It uses whole-body vibrations to activate muscles, boost circulation, support lymphatic drainage, and even reduce puffiness. At more than $30 off, it’s a wellness upgrade that feels absolutely worth making.

When Is Amazon’s October Prime Day 2025?

Amazon’s Prime Big Deal Days 2025 savings event runs from October 7 through October 8. Keep in mind, not every discount will last the full 48 hours — some deals are limited to just one day or until they sell out. Want to get a head start? Amazon’s deals section drops fresh savings daily.

What Are Amazon Prime Big Deal Days?

Amazon’s Prime Big Deal Days is one of the biggest shopping events to end off the year, bringing steep discounts across every category — including beauty, fashion, home, fitness, and more. Shoppers can also expect lightning deals with limited-time discounts that sell out fast, so it pays to act quickly. In past events, Amazon has slashed prices on everything from viral beauty brands like Medicube and Mielle to sportswear staples from New Balance and Adidas. Not a Prime member yet? Sign up for a free 30-day Prime trial to take advantage of all the exclusive discounts, plus fast and free shipping.

How Long Are Prime Big Deal Days?

Amazon’s Prime Big Deal Days run for two full days, from October 7 through October 8. That gives shoppers 48 hours to score markdowns across every category, but not all discounts stick around the entire time. Some are lightning deals that drop for just a few hours, while others end as soon as they sell out. If there’s something you’ve been eyeing, make sure to grab it before the deal is gone. 

Check out more on-sale picks I’m shopping during Amazon Prime Day, below. 

Austere Pimple Patches

KORRES Santorini Grape Poreless Skin Care Cream

Danskin Essentials Yoga Crop Pant

Michelle Parente is a shopping editor at Shape, specializing in noteworthy deals and the latest products within beauty and wellness. She reports and provides reviews on a range of products, including hair growth treatments, skin-tightening creams, fitness equipment, and high-quality activewear.