If you’ve held off on buying that air fryer, rowing machine, or mattress, we’ve got excellent news for you: Amazon Prime Day 2023 is around the corner! Although official dates haven’t been announced, we can expect the two-day sale to fall on Tuesday, July 11, and Wednesday, July 12. (Last year it took place on Tuesday, July 12, and Wednesday, July 13.)
You don’t need to wait to fill your cart, however, as Amazon is offering stellar early sales leading up to the main event. A word to the wise: Prime Day can be chaotic, with lightning deals starting and stopping at all hours, so it’s never a bad idea to get a head start on shopping.
What’s Amazon Prime Day?
Since 2015, Amazon has offered discounts on a wide range of products for two days, including best-selling tech gadgets, kitchen appliances, fitness equipment, clothing, sex toys, skin care, and more. (It honestly feels like just about everything on the site is marked down.) The massive sale is a perk of being a Prime member (that and free shipping). Prime Day is a smart time to shop, as you can usually find some of the steepest price drops of the year. Last July we saw hefty markdowns on products like Vitamix blenders, Bose headphones, Apple Watches, Crest Whitestrips, Ugg slippers, and NordicTrack treadmills.
What are the best early Prime Day deals?
We’re tracking the best Prime Day deals here through the end of the sale. Below, we’ve rounded up the standout sales we’re already seeing on a few of our favorite products (many of which make great last-minute gifts for, say, Father’s Day).
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Best Prime Day Fitness Deals
Looking to build out a home gym? Prime Day has all sorts of sales on exercise equipment, activewear, and accessories. This SELF Home Fitness Award–winning kettlebell saves space in your home by replacing multiple weights, and it’s currently available at a 25% discount. You can also take over 20% off a folding treadmill, insulated water bottle, and sweat-proof headphones.
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Best Prime Day Wellness Deals
No matter the time of year, you could probably—*definitely*—use some recentering and self-care. There are plenty of wellness products on sale at Amazon, including our SELF Fave heated neck massager, a Levoit air purifier (which I love and stow in my kitchen for easier breathing), and a Waterpik that makes flossing way more enjoyable.
Best Prime Day Tech Deals
Let’s not overlook Amazon’s top-notch tech deals. The retailer has a fantastically large range of useful electronics on sale, like Bose headphones that block out noise while you work; a palm-size camera that prints your photos; and a video doorbell to upgrade your home security.
Best Prime Day Skin Care Deals
Amazon has a ton of luxury and staple skin care sales—enough to compete with Sephora or Ulta. Deals we’re currently eyeing: over 40% price drops on La Mer’s cult-favorite skin cream and 35% off a gentle Dr. Brandt exfoliator.
Best Prime Day Kitchen and Home Deals
Update the spaces where you probably spend most of your time with thoughtful new touches. A 35%-off Roomba robot vacuum can deal with the dirt and dust you track in, while the 22%-off Dyson Cyclone V10 makes short work of detailed cleaning (since it converts into a handheld vac). For fresh smoothies, turn to the 15%-off Ninja blender; if it’s campfire coffee you’re after, try a 28%-off Stanley pour-over set, which comes with a reusable filter.
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Best Prime Day Mattress & Bedding Deals
With summer comes sweaty nights, when all you crave is a nice, cool mattress and bedding. Go ahead—buy yourself a breathable new Tuft & Needle or Nectar mattress (currently up to 30% off), an airy sheet set, mattress pad, pillow, and more.
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